Who we are

About us

We help developers grow by better understanding and serving the players they already have. Our mission is to make monetization decisions smarter and more player-first.

Playgap’s predictive AI identifies players with purchase intent and, at the right moments, shows them relevant in-app product promotions through existing ad placements. This drives more payers and increases both IAP and overall revenue while respecting the player experience.

Playgap was founded by early leaders of Unity Ads and GameAnalytics. Our team developed predictive ad targeting technology and shipped SDKs used by tens of thousands of game developers. Today, we bring that experience to in-game product promotion.

We’re building Playgap to be a standard part of how developers promote their in-game products.