Effective date: October 4, 2023
This U.S. State Law Privacy Notice (the “Notice”) supplements the information contained in Playgap's Privacy Policy. The notice is for residents of California, Colorado, Connecticut, and Virginia and applies to residents of these states whose data we process as a “business” or a “controller” (“Applicable Residents”). It also describes how you exercise the rights under the California Consumer Privacy Act, the Colorado Privacy Act, the Connecticut Act Concerning Personal Data Privacy and Online Monitoring, the Utah Consumer Privacy Act, and the Virginia Consumer Data Protection Act (collectively the “U.S. State Privacy Laws”).
For purposes of this notice, “Personal Information” means information that identifies, or could reasonably be associated with, you, your device or household. Where applicable, Personal Information has the same meaning as those same terms or similar terms under the U.S. State Privacy Laws of the state in which you reside. Personal Information does not include information that is:
In the event that a term used in this Notice has a different meaning under different U.S. State Privacy Laws, such term shall have the meaning under the laws of the state in which you reside.
We collect Personal Information when you visit www.playgap.io (the “Website”) and we collect Personal Information when you use our mobile application monetization and advertising services as, or on behalf of, a Playgap customer (the “Services”). Additionally, if you download and/or use a mobile application from a publisher that is using our Services, we collect certain Personal Information from your device via the Playgap software embedded in the mobile application (the “Playgap SDK”).
| Category of Personal Information Collected | Source(s) of Personal Information | The Purposes of Processing | Disclosure to Third Parties |
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| Identifiers collected via the Playgap SDK, including, device and other unique online identifiers (such as Apple IDFA, Google Advertising IDs and cookie IDs) and IP addresses. | Your devices |
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| Contact information collected via the Website or Services, such as name, email address, postal address, and telephone number. | You |
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| Online identifiers collected via the Website or Services, including, device identifiers, IP addresses, and cookie IDs. | Your devices |
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| Coarse Geolocation Data, such as city or country-level geolocation information |
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| Additional customer records, such as bank account number or financial institution | You (only customers) |
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| Characteristics of Protected Classifications, such as age or gender | N/A | N/A | N/A |
| Sensitive Personal Information, such as social security numbers, precise geolocation, or genetic and biometric data* | We do not collect or see to elicit end users' “sensitive personal information” as defined by State Privacy Laws | N/A | N/A |
* We do not collect or seek to elicit end users' “sensitive personal information” as defined by State Privacy Laws. This means that we do not collect social security numbers, drivers' licenses, financial account or credit card numbers (except as provided by our business customers to us for payment processing purposes), precise geolocation, racial and ethnic characteristics, religious and philosophical beliefs, union membership, the contents of messages (mail, email, or text), mental or physical health condition or diagnosis, sex life or sexual orientation, genetic and biometric data, or personal data from a known child.
We do not “sell” information as most people would commonly understand that term or in the way that the applicable State Privacy Laws primarily define the term “sale.” The applicable State Privacy Laws define a “sale” as a disclosure of personal information to third parties for “monetary” and/or “other valuable consideration.” We will not disclose your personal information in direct exchange for money or some other form of payment.
The chart included above sets forth the categories of third parties with whom we have “shared” personal information within the last 12 months.
If you are an Applicable Resident, you may be able to exercise the following rights in relation to the personal information that we may have collected about you, subject to certain limitations and requirements, including the verification of your identity and our right to retain information to comply with our legal obligations, among other circumstances.
| Privacy Right | Brief Details |
|---|---|
| Know and Access your Personal Information | You may request, up to two times in a 12-month period, that we disclose to you the categories and specific pieces of personal information that we have collected about you, the categories of sources from which your personal information has been collected, the business or commercial purpose for collecting your personal information, the categories of personal information that we disclosed for a business purpose, any categories of personal information about you that we sold or shared, the categories of third-parties with whom we have shared your personal information, and the business or commercial purpose for selling your personal information, if applicable. |
| Request Deletion of your Personal Information | You have the right to request that we delete certain personal information that we may have collected from you. |
| Opt-Out of the “Sale” or “Sharing” of your Personal Information | We do not sell your personal information in exchange for money, nor have we done so in the last 12 months. We do not “share” personal information about you for purposes of serving you with personalized ads or content, otherwise known as “interest-based advertising,” “targeted advertising,” or “cross-context behavioral advertising.” You have the right to opt-out of any future “sales” or “sharing” of your personal information as defined by the Applicable Laws (and as explained above). |
| Non-Discrimination | You have the right to exercise the rights conferred on you by the Applicable Laws without discrimination. |
| Data Portability | You have the right to request that we transmit certain personal information that we may have collected from you to other entities, unless transmitting the information would not be technically feasible. |
| Correct Inaccurate Information | You have the right to request that we correct errors or inaccurate information in the personal information that we may have collected from you. |
| Opt-Out of Sharing for Cross-Contextual Behavioral Advertising | You have the right to opt-out of the “sharing” of your personal information for “cross-contextual behavioral advertising,” often referred to as “interest-based advertising” or “targeted advertising.” |
| Limit the Use or Disclosure of Sensitive Personal Information | In certain circumstances, you have the right to limit the use of any sensitive categories of personal information. As noted above, we do not collect or seek to elicit sensitive categories of personal information. |
| Opt-Out of the Use of Automated Decision Making | In certain circumstances, you have the right to opt-out of the use of automated decision making in relation to your personal information. |
To exercise your rights to know and access your Personal Information or to request deletion of your Personal Information, please email contact@playgap.io.
Where permitted by applicable law, you may authorize another person (your “Authorized Agent”) to submit a request on your behalf through the methods described above. Your Authorized Agent should submit proof that you gave the agent signed permission to submit the request. We may still require you to directly verify your identity and directly confirm that you have provided the Authorized Agent permission to submit the request.
California's Shine the Light law permits California residents to request and receive, once per calendar year and free of charge, information about our sharing of your Personal Information (if any) with third parties for their own direct marketing use. If you are a California resident and would like to make such a request, please email contact@playgap.io. In your request, please include your name and attest to the fact that you are a California resident and provide a current California address. We may ask you for additional information to confirm your identity before responding to this request.