Why Playgap

Playgap predicts purchase intent in real time and shows IAP video promotions in place of regular ads to drive more revenue to the game.

Overall revenue growth

5% – 15%

Games with a developed IAP economy see this revenue growth with Playgap in their own A/B tests.

Measured against a control group, not against a previous period.

IAP revenue growth

10% – 20%

More payers, more purchases, higher conversion.

Driven by players you already have, through placements you already run.

In their words

Success stories

Survival Games

After 8 years of optimizing Raft Survival's IAP economy, finding further upside is rare. Yet, Playgap delivered +12% ARPU, +18% IAP revenue, and +2% playtime.

Sergey Kitenko

Product Manager, Survival Games

Hypemasters

Playgap helped us activate new payers and increase Battle Pass sales by 7% — 84% of Playgap-driven purchases came from first-time Battle Pass buyers.

Boris Kalmykov

CEO, Hypemasters

ABI Games Studio

ABI Games Studio scaled active weekly subscribers in Pop's World by 4x in just three months with Playgap IAP.

ABI Games Studio

TapNation

Playgap's IAP promotion SDK stands out for its stability and ease of integration — it's certainly among the top 3 SDKs we've ever integrated.

Vasif Abdullayev

Sr. Unity Developer, TapNation

tatsumaki games

It's been refreshing to see Playgap drive ad-removal and gem purchases in our games, with over half of these purchases coming from first-time payers.

We believe in 面白くゲームをつくる — making games fun, to play and to create. Video shows players the fun of an in-app product before they buy, and that's exactly how promotion should work.

Yudai Hatasa

CEO, tatsumaki games

Colossi Games

With Playgap, existing spenders buy more and 36% of Playgap-driven purchases come from first-time payers. It's a real icebreaker for new revenue in RPG games.

Manuel Prueter

CEO, Colossi Games

TapFire

Playgap drove a 21% revenue uplift for our top IAP in My Perfect Farm, with a positive impact on player behaviour — a clear signal we're moving in the right direction with the right partner.

Usman Ali

CEO, TapFire